Beer branding
As a final project, we were tasked with creating a complete beer brand and all the collateral. From the brewery to the beer label to a 6-pack carrier.
My branding revolved around the idea of creating something that would stand out. 1920’s cartoons being a large inspiration I strove to create a brand that evoked feelings of joy and freedom.
The Takeaway
This was a very large-scale project and being such I learned many useful lessons. The biggest is the importance of extensive pre-work at the beginning of a project.
Laying the groundwork for projects of this scale is so important because if you don’t do a good job early on you feel the aftermath of it for the entire length of the job and once deadlines start coming and assets get built it’s hard to circle back