A local entrepreneur approached me to refine a logo, create their branding, social media and design a variety of assets. It is a stall in a Toronto art market which brought about interesting limitations.

I was given total creative freedom but I had to create something that fit into a space that was ultimately not entirely theirs to do what they wanted with. I landed on a modern design flow with a retro twist. Incorporating aspects of pomelo’s which was an integral part of the businesses creation and pre-existing aspects of the location I built Pomelo.

The Takeaway
During my work with Pomelo, I got great experience in branding, social media, and marketing. I learned a lot through worked experience in all of these fields.

I took a lot of time to approach the branding and design from that point of view rather than my typical graphic designer mindset. Now that the creation is done we are focusing fully on marketing and the management of all social medias.